Located in the heart of Taipei City, Dynasty Gallery now is run by the second generation, Paul Liu. In addition to consolidating customers, Paul Liu holds contemporary art exhibitions and introducing rising artists. Paul Liu said, “I think the Business strategy of gallery is not about space but a brand.” Only insisting on their own concept and quality of Dynasty Gallery, they could find new collectors. Besides, Dynasty Gallery will connect to their customers as they hold new exhibitions. "We hold exhibitions with trade and package the collection as the exhibition. These two concept will benefit mutually."
“Those who purchase artworks are smart people." As far as Paul Liu is concerned, Taiwanese young collectors are motivated, good in language and very clever, but they still have conservative attitudes towards art. Hence, he must come up with data to earn their trust. Paul Liu also suggested, if the economic permission, they can boldly collect different artworks. And artworks should not be decorative adornment. “Some people will buy good cars, nice watches, good wine, so why don't we collect better artworks ? ” He also mentioned: the point of collection is that someone truly adore the artwork from his heart, then he will fully understand the artwork. Just like that people will buy their favorite house but profitable one in the middle of nowhere.
At present, Dynasty Gallery is it actively excavating and cultivating the rising artists. When it comes to the standard of selecting cooperative artists, Paul Liu revealed that they will be based on the hardware of gallery, whether the works are fit in the beauty of the gallery, whether the artist is easy-going, and whether the artist is ready. "Now it is not a gallery to pick the artist, but the artist to pick one." Paul Liu also admitted that there are a lot of alternative choices for artists to show their works, such as online art shops, residence and so on. Now it is not necessary for artists to cooperate with gallery, while the gallery is powerful, they will come to visit by themselves.
Referring to the current economic environment, he analyzed that Taiwan lacked a sound artistic forum and art museum to lead the trend, causing galleries have to follow the rules of auction market. Therefore, the stronger will always be the winner, forcing the market move to M-type development. However, from this year, Art Basel in Hong Kong and the international environment indicate the returning to nature. People gradually pay attention to great works and artists. "Taipei also lacks an area for galleries." Paul Liu added that if Taiwan has an attractive place for art, so that each gallery will be in fair competition. And that will gain good publicity.
When it comes to the future development, Paul Liu modestly said that Dynasty Gallery still is a new brand in the contemporary art field. How to sustain the brand, expose to international view, and develop stably is essential, “We may not be the most brilliant, but we can be the most stable company.
